Your Shopping Mission
- Get organized, make a list, collect all your valuable coupons
- Go to the store (find prime parking)
- Enter the store (I will stick to my list, I will stick to my list!!)
- Is that fresh baked bread I smell? Make a b-line to the bakery department to see what’s cookin’. Put delicious smelling bread in cart. WAIT!!! Was that on my list??
Big *FACE PALM*!!!
Five seconds after entering the store your were enticed by the sweet smell of fresh baked bread. And now, you have it tucked nicely in your cart. What gives? None of this is done by accident my friend. In fact, it is all part of a marketing strategy. Grocery stores have long employed these kinds of tactics to increase their sales revenue.
You my friend, have just entered in the world of marketing tactics. The goal: From the time a consumer (YOU) sets foot in the store and until the second you leave, marketing tools to increase the odds of you staying in the store longer have started. The longer you stay increases your opportunity to buy more. Let’s explore.
Outsmart The Experts: How to Avoid Marketing Tactics When Grocery Shopping
Many frugal shoppers understand the concept of loss leaders and how they are used to get you into the store. Loss leaders is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. You can watch my video below to learn more about loss leaders.
Grocery Store Marketing
But did you know that most companies pay the store to have their products displayed on the end caps? Here you are thinking that those are the items that currently are the best offers. In some case, the ends caps do contain on sale items, but are paired with a high price item. (i.e. cake mix is on sale for $1 and on the next shelf is the frosting for $1.79, not on sale). The majority of shoppers don’t realize the difference. This is exactly what the stores want. They want you blissfully unaware of the simple strategies to get you to buy more.
<style=”text-align: left;”>By the time you reach the check out, you would have been attracted by promotional signs, specialized lightening, end cap displays, product placement, smells of delicious food, FREE tastings; it is no wonder you find products in your cart that were not on your original list. Even at check out you are forced to see displays of last minute items for purchase (candy, gum, magazines, batteries, to go snacks and even eye glass repair kits).
Grocery shopping can be stressful enough. Even if you are not aware of it, companies are competing for your purchases. It is often that we fail and end up with many impulse buys in our cart. This defeats the purpose of doing our best to save our family money while shopping for essentials. We have all been SUCKED in, so it is quite easy to say;
<style=”text-align: left;”>“The Store Made Me Do IT!!!” Yes, Yes it DID!
Who is “the most wanted” when you go to the grocery store? (The bakery department, the prodcue section, sample central……….) and impulse items have you purchase?